May 5, 2009
This Woman is Ready to Start a Movement
I need to first make something very clear. I've never burned a bra (they cost too much money to do that and I need mine); and I've never gone more than like two days without shaving my arm-pits (and that was when I had ACL surgery and wasn't allowed to shower).
I took several women's studies classes when I was at the University of Pittsburgh. I had some great ones (mostly the literature ones), and I had some not-so-great ones.
One of the not-so-great ones was led by a total whack job woman who was further encouraged in her wackiness by a chorus of crazy female students. I hated the class and felt like it was this giant complain-o-rama about men. I also got berated on a daily basis by a group full of women students lacking basic hygiene skills who told me that because I did my hair and put on make-up, I was catering to men and making myself a sex object.
They considered me putting cherry chap-stick on, catering to men and becoming a sex object. Whatever. I skipped a lot of that class. Talking back to the girl who snorts insults at you while she very publicly sucks her thumb doesn't exactly feel fair in the grand scheme of things.
My Dad has always classified me as a "feminist" but he seriously has no idea how far off base he is in calling me a "feminist" considering some of my classmates in those classes.
I grew up swearing I would never have kids, and that I was going to be some high-powered lawyer and eat people alive who got in my way. I spent my college years in writing and communications classes. In one of my classes, I spent a semester researching how women were portrayed in advertising, particularly in men's magazines. I found ads for watches that featured a lifeless woman on the ground with a man's shadow standing above her. It was eye-opening and disturbing and I told anyone about it who would listen, but I wasn't exactly the type to swear off lipstick, burn my bra, and start rowdy protests. I'm not that kind of girl.
If you ask Mr. BBM about me and my "feminist ways," he'll tell you I'm a "true feminist," that I will fight for and speak up about women's issues, but that I won't be pigeon-holed into a liberal feminist agenda. Yes, I believe you can be a feminist and still be pro-life. I am.
I spent my years after college baffled at who I had become. Instead of going to law school, I got my Master's in Education. Instead of being the high-powered single girl, I got married at the age of 23. And then, after only working in the real world for two years, I got pregnant and left my career (where I was making more than my husband) to stay at home full time and raise my daughter.
Fast forward to present time, where I am now staying at home raising two daughters, and teaching at the university level. Today, I had three young women do their final speech on how women are portrayed in the media. It was a brilliant speech. They divided it into three sections: women in the 50's, women now, and the problems associated with the pressure society puts on women.
They talked about the typical 1950's housewife. They discussed Marilyn Monroe and then they moved into a visual showing the difference between models back then and models now. Some of the pictures were disturbing. When the speech was finished, it was followed by a Q & A session. After listening to these girls, rattling off statistics and facts and hearing them pour their hearts and souls into their presentations, I was shocked to hear some of the questions coming from the audience.
A lot of the guys felt like they were under attack, despite the fact that the girls said their speech was not to blame any individual person or group, but rather to bring attention to the way society portrays women in the media. Even some of the girls got worked up in the audience. "Well, don't these models have a choice to not be that thin? Well don't they have a choice to not have eating disorders?"
I was shocked.
The presenters hadn't done any blaming, only pointing out various facts and stats, and they were being eaten alive by an audience hungry to throw the blame back on them. I stepped in and redirected at times, but when all was said and done, I was sad and disappointed about it.
I've frequently heard women say that today's women don't care about women's issues the way women did 30 years ago. I obviously had a couple students concerned about it enough to create an entire presentation on it. But the opposition they were met with was downright shocking.
Is there no one out there who cares that high fashion ads are using women in violent ways to get their point across?
The above ad is for a shoe by the way, not gang rape, in case you weren't clear. Spain and Italy banned the ad saying it is no way was related to what they were trying to sell and that it was violent towards women.
And this one below? If you said shoes, and not stuffing some dead girl in the trunk of a car, well, then you would be right. You can read more about this ad here.
And then there's this one. Obviously advertising a man's suit. . .
Visit the site where I found this one for even more disturbing ads.
I think that we've become so used to seeing violence against people, and women in particular, that these images don't have the same kinds of effects that they used to have on people. And personally, I think that's a terrible shame.
As a Mom of two young girls who I don't want ever exposed to this kind of stuff, I think it's time that we started a little movement of our own. Companies who put out ads like this need to be contacted and told that their ads are disgusting, and that the public doesn't want to see stuff like this. It's simply not healthy.
To contact the US Dolce & Gabbana offices, you can write or phone here:
Dolce & Gabbana USA Inc.
148, Lafayette Street
New York, NY 10013
Tel.+1-212-750.0055
Loula is a company based in Melbourne, but you can email them at: Email: hello@loula.com.au.
To contact Duncan Quinn, you can write or call here:
8 Spring St.
NY, NY 10012
(212) 226-7030
According to a review I read online, the man himself actually mans the store quite often.
If you aren't bothered by these ads, or if you'd like to see more of what I'm talking about and what my young women in class were talking about today, then watch this:
There any many sites out there drawing attention to this kind of garbage and taking a stand against it. All one needs to do is google "violent ads women" and you'll find them no problem.
Will you join me in being outraged?
Will you join me in doing something about it?
Whatever happened to celebrating a woman’s body for it’s fullness and life? What happened to respecting yourself for who you are and what you were given in this life? This has gotten so far out of hand. I will definitely join you and write to those companies. Those ads have absolutely no “art” about them. Shoes=violence? Where did that come from. What is nice to hear is that certain runways require that a model not be emaciated to walk in a designers clothes. But how did it get to that point in the first place? Did the designers just decide to start making clothing that would only fit a size 0?
As for what happened in your class, that was shocking. Your student got angry at the presenters, which I’m sure upset the presenters! It’s amazing what can happen sometimes.
I say let’s go back to the paintings of Boticelli, where women were women: sensual, proud, lovely.
“Yes, I believe you can be a feminist and still be pro-life. I am.”
Hmmmm. Methinks you would get a kick out of meeting one of my first internet acquaintances (she doesn’t know me under my current nom de guerre, of course), Pat Goltz. Very definitely a “feminist for life,” part of an organization by that name, second-degree black belt (last I heard), etc. You might like her. Cool lady.
http://www.seghea.com/pat/pat.html
Thanks Karrie! I appreciate the help! As far as my students go, I let them know what I thought about their presentation. It wasn’t as if my students were lashing out at them, but there was definitely this yucky undertone in their questions that I did not like at all.
BBM
Very interesting-Thanks for the link!
BBM
I find it interesting that men would feel they were being attacked by your students. With one exception, all of those ads are targeted to women for women’s products. As for the the ad for the man’s suit – obviously gay (not sure what that has to do with anything, but it messes with my point if that ad – which I do happen to agree is pretty repugnant – is targeted to normal, beer-swilling, pot- bellied, profanity-uttering, decidedly straight guys like me).
Take a look at a typical “men’s” magazine like Maxim or (which I would never admit to reading myself) and you’ll notice almost all the models, with the exception of a bit of augmentation to the chestular area, are actually fairly good examples of fit, healthy, indeed Botticelli-esque at times, women. Of course, I’m not trying to argue that these images don’t objectify women. Just pointing out they are at least depicted as healthy, vivacious sexpots, as opposed to slabs of meat (and fairly dessicated meat at that). Look, anorexia is NOT sexy. Bulimia even less so.
I’ve never met a man that finds the typical fashion model all that attractive. I’ve especially never met a man that would somehow find the image of a dead or brutalized woman an effective marketing tool. In general, we like women with bodies, not a skeleton covered in skin (ok everyone, you knew this was coming, all together, in the words of the great poet of the 80’s, Sir Mix-a-Lot, “I like big butts! I cannot lie…”).
Of course, add big brains to that and you’ve got a real winner.
It’s interesting that you say that about “obviously gay.” I came across a bunch of Dolce ads where there was a naked man and a bunch of men standing around him ready to attack like that first ad I have on my post. Many wanted to know where the outrage was about those, that violence against gays is even more accepted than violence against women. But that’s an entirely different issue.
I’m happy to hear you say that about women, but sadly, as you said, many of the ads still objectify women. When I taught these sexual assault awareness classes at Pitt, we used to show a progression of acceptability and violence. It all started with objectifying women, first in non-violent ways and then it just progresses onward.
This stuff bothered me when I was in school and as a woman, but as a mother of two daughters. . . it’s just hitting home in a whole new way now. Thanks for your comment.
BBM
I have just joined you in the outrage.
Now let me get to work ont he second part.
Okay, well I just turned off the video because I didn’t want to scare my son.
It was just pictures of runway models.
THAT is fucked up.
The strange thing is that these are ads about women’s products for women. They’re definitely offensive – I’m with you on that.
The second part of the video is very interesting. When you get a chance, fast forward and watch it. It’s about body image of those who have eating disorders. Wow, disturbing.
And thanks for your outrage participation. 😉
BBM
Wow, while I’ve seen horribly obnoxious ads, I never realized how bad some of these campaigns were. I’m disgusted as well. As far as the reaction to this presentation by some of your students…I’m not surprised…they are a microcosm of society. It amazes me how rude and close-minded we as a society have become and we collectively seem to fail to look at possibilities objectively or respect opinions that are incongruent with ours.
It is nice to be back now I’m going to go read and see what you’ve been up to for the last 3-4 months. Oh, the Vikings may have a new QB…I call dibs on Favre next fantasy season!
Welcome back! I was wondering where you’ve been!
BBM
I steer clear of most fashion advertising in general, so if this is at all representative of the norm…ugh.
Well, you certainly provoked alot of thought! 🙂 I have wondered how it is that women let themselves believe that thin is never too thin. I have not ever had a weight issue, until I turned 42. My husband says I am sexy, but I look at me and say “ooh, Botticelli, baby!” And I try to accept it. It’s hard. I would never subject myself as those young ‘uns have. It IS not tasteful, nor is it the least bit attractive.
The man-bashing thing totally bites. I once wrote a blog about the “Eve Ensler” mentality and that feminist “crap!” Funny thing is that “they” hate men because they got what they wanted and discovered it wasn’t what it was cracked up to be. Thus, instead of changing priorities as you did, they wasted energy, time and made the men the object of their inadequacies.
No kids, lots of money, no man, no companionship- It would so suck to be them!
I suspect that the guys in your class have been conditioned in a way that they don’t realize how they themselves look at women and the comments I have heard, for instance. And, though your student presenters were not blaming, it seems obvious that there was some truth to the meme that women are sex objects and the media, hollyweird and the like are all complicit, even the women. The guys were offended, if only by themselves. The truth can sometimes smack them, but the good news is that maybe they will change the habits they have acquired.
Yes,I joined the outrage.
You know I’m in!
Those ads are disgusting, and offensive. Ugh. I also watched the video. I agree with the message in it.
However, I think the really hard part is that we’re told to “reclaim our body image”, but in our society that is tantamount to simply admitting defeat, and taking the consolation prize. At least, that’s the opposing side of it. Not that it’s rational, because it isn’t. The problem is, once they start up with that argument, no one wants to feel like they’ve lost a fight. I’m not stating that from a remote perspective, but one far too personal. I’ve been 230 lbs, desperately wishing I could just learn to not eat at all. I grew up with a mother who had both bulimia and anorexia, and subjected me to many of her behaviors – even though I never engaged in those specific ones myself.
I’m a grown woman now, and I’m healthy. I’m 5’10, 165 lbs, I’m even a personal trainer (among many other things), I have run a marathon, I can bench over 200 lbs… and it’s not enough for people, because I do not look like the cover or a fitness magazine. In fact, by society’s standards I am fat. Period.
I’m smart enough to reason with myself that I’m acceptable, but stupid enough to make it an argument nonetheless. I can honestly say I’m embarrassed to meet up with people, because of my size – whether this weight or 230 lbs. I can also say, though, that I am not a passive participant in this behavior and I do battle with it every day.
I join you in the outrage against these ads, and the media and how women are portrayed in it… but with a heavy heart, wondering if anything can be done beyond me fighting to keep my daughter clear headed about her own body image while silently doing battle with my own.
Kyra, first, if I could bench 200 pounds. . . that would be awesome. That IS awesome and you sound like a nice fit height and weight. It’s amazing how just one comment or news story can take your positive body image and turn it into anything but positive. So much of it is internalized, and it would be so much easier to have a positive self-image if we weren’t surrounded by junk like what’s in those ads and in that video.
Thank you for your comment. I think raising daughters to have a good self-image is even more challenging than doing it ourselves.
BBM
Hello
First off, I just came across your blog and enjoy reading it so far.
I happen to work in fashion. Here’s my thoughts on the matter… I totally agree with you on the negative impact of using violent imagery in advertising. How DOES that sell shoes?
As for the eating disorder thing, a lot (if not all) of the photos in that video have been photoshopped. Here’s another video that shows a series of images before and after the terrible retouching:
http://www.youtube.com/watch?v=LLM7UueffEo
Another link on the subject:
http://www.snopes.com/photos/people/models.asp
I ask everyone here to look through fashion magazines (not random images on the internet) and try and find any editorials or advertisements that feature models who look like that. The typical fashion model is a size 4, which is certainly slim but not disgusting. As a 5’9″ 110 lb, size 2 (HEALTHY) girl, there’s really not a lot of modeling jobs. Someone smaller than I would never work; agencies don’t represent models they don’t think will make them money (and a sick model is not a working model).
I don’t like to hear people saying that the industry is promoting eating disorders, because it isn’t. What actually is dangerous are those pro-ana websites.
Okay, done rambling now.
Thanks for your comment. I will check out those videos. The thing is though, take away the images and you still have that session with the girl about body image at the end of the video. As for photo-shopping, every picture in a fashion magazine is photoshopped which doesn’t help women and girls with body image either.
I agree about the pro-ana websites. They’re disgusting and awful.
BBM
Okay, this might be long, I warn you.
For your class: well, it all depends on the CLASS, I think. Depending on your group of people, what you’re going to get out of the discussion will vary, you know that. Some will agree, some won’t. I think, personally, the kids were probably not in the best of moods, and would usually have reacted differently to the presentation – but it sounds amazing!
I’m a college student now (getting ready to graduate this year I HOPE) and I’ve taken a few Women’s Studies/Gender Studies classes. They varied. I didn’t like Women’s Studies too much, mostly because the teacher tended to attack you if you disagreed – but I did a research project on the same thing your students did, using photos from fashion magazines my friends gave me (I refuse to buy them myself). There are a lot of those kind of photos – while not THAT bad, close – in magazines today. Or, well, a year or two ago, there were. That was before they started banning skinny models and such, and the outrage at violent ones like that has lessened their degree a lot.
But what I hope you realize is that you ARE a feminist. I wrote a paper for Gender Studies this semester about how the word ‘feminist’ has become a BAD thing, associated with, like you said, hairy-armpit bra-burners. And that further scares people from activism. Just like you, they hasten to assure people – “but I’m not a feminist.” Like so many things (democrat, republican, christian) feminist is a word that is individualized to the person. You might not be the historical 60s/70s feminist, but I’d warrant most feminists today aren’t either. We’ve moved past that. You can be pro-life. You can be for or against anything – but wanting to make things better for women – yeah, you’re a feminist. Case in point: see above.
As for the rest, you’re right: the fashion industry in general needs to change a LOT.
Frankly, our culture has a LOT to do with the plague of eating disorders that students are facing – I think its even worse now than when I was in high school, just a few years ago (though, granted, I didn’t much GO to high school, I spent that time in hospitals for eating disorders, but I think that kind of proves my point, no?)
I’ve spent most of my life battling eating disorders, but my mother is anorexic: I think it had a lot to do with HER more than the culture as a whole – personally.
But the problems … not a single girl I know doesn’t struggle in some way with body image – but still, I’m sure that’s universal across time.
For lack of a good way to explain, I’m going to give you a quote here (I also have done extensive research on eating disorders & culture) from an author and young woman with an eating disorder, Marya Hornbacher:
“An eating disorder is in many ways a rather logical elaboration on a cultural idea. While the personality of an eating disordered person plays a huge role – we are often extreme people, highly competitive, incredibly self-critical, driven, perfectionistic, tending toward excess – and while the family of an eating disordered person plays a fairly crucial part […] I do believe the cultural environment is an equal, if not greater, culprit in the sheer POPULARITY of eating disorders. There were numerous methods of self-destruction available to me, countless outlets that could have channeled my drive, perfectionism, ambition – […] ways in which I could have responded to a culture I found highly problematic. I did not choose those ways. I chose an eating disorder. I cannot help but think that, had I lived in a culture where “thinness” was not regarded with a strange state of grace, I might have sought out another means of attaining that grace, perhaps one that would not have so seriously damaged my body, and so radically distorted my sense of who I am.” (Wasted, p. 6)
Therein is, I think, the root of all evil: eating disorders are SICKNESSES, and they are not, at their heart, about weight or appearance at all (something a lot of people don’t realize, and something that took ME a long time to realize in myself) – but the fact is that they are becoming the Self Destruction Of Choice for young kids today because of our CULTURE. Perverting cultural ideals into destruction? Yeah, that makes sense.
I pray you raise your girls with the ability to fight the STUPID ideals of culture that is forced down our throat as to how to look or act – or at least recognize eating disorders or other things if they ever DO show. I think your girls will grow up strong, with a mom like you.
As for the pro-ana websites… they are horrible. Seriously disgusting and damaging. But the fact is that they do not CAUSE eating disorders. They make them worse, a lot worse. Taken from (sadly) personal experience. But fortunately you can’t GET an eating disorder, they’re not contagious or transferable: however, there are a lot of girls out there WITHOUT an eating disorder who have problems because they WANT an eating disorder and they don’t realize that they are DEADLY, and that there is nothing good there. My mom is dying, slowly and painfully, from her eating disorder: I really wish girls would see the horror that is an eating disorder in its end stages. I think we should find a way to get through to all these girls who now WANT an eating disorder because they think its COOL. It would get them attention, they’d be thin, everyone would take care of them… blah blah blah. There’s something sick in this world when people WANT to starve themselves to death.
Anyway, interesting post.
Wow. I’m not sure where to begin. I guess, to start with, I have to say I agree with everything you said and showed. I did watch the “Thinspiration” video — for many of those models I’d say even the “real” versions of them are way to thin.
I’ve suffered from anorexia. I’ve worked hard to overcome it, and I’d say I’m about 75-80% of the way there. I’m 5’3″ and weigh in at 125lbs. A nice, healthy weight people tell me — my SO tells me I’m beautiful several times a week — but I’m still struggling mentally with it.
I…I’ve just got so much to say on this topic, I think I’d be better off commenting on it in my own blog.
First, people in the fashion industry, which is where these ads come from, have always been part of the counter-culture, not mainstream. They’ve always been a bit wacked and twisted. But these days, to condemn them for their perverted ads is to be branded A) homophobic B) a religious nut or C) a censorship Nazi. The ONLY criticism anyone is allowed to level at them is that they promote violence against women.
Secondly, for every image of violence against women, there are hundreds promoting violence against men and boys. But to protest these is to be instantly crucified by feminists. There are endless streams of ads depicting sexual violence against males as A) empowering to women B) comedy or C) harmless fun. Sometimes its all three. Until women protest ads featuring sexual violence against men with the same vigor they expect men to display in protesting ads such as these, there is going to be a backlash, a new counter-culture which winks and gives a bitter pass to this crap.
The only ‘movement’ that is going to make things right, make things BETTER for BOTH of us, is a true equality movement wherein sexist bigotry targeting EITHER sex is condemned equally. Don’t ask me to get upset about these ads and then laugh when the same company promotes ads featuring women murdering their husbands or kicking them in the balls or making them crawl on the ground in their underwear. The people who create the kinds of ads you show here are the same people who create the misandric ads I just mentioned.
If you want this stopped, stand hand-in-hand with the men protesting the ads promoting sexual violence against men, a general atitude of disdain for men, or the attitude that women being violent and abusive to men is empowering. If we stood together, this would stop. But so long as we stand apart, with one movement for women, funded by government, and one totally unfunded non-government movement for men, this will not stop. It will simply shift around, targeting you, and then me, and then you again, and then back to me.
One of the likely reasons so many of your students reacted as they did to women protesting these ads targeting women is because for the past 40 years there has been open war on the male sex, mostly run by shrill man-hating Baby Boomer women. People have grown so accustomed to the extremism of the radical feminists that they respond to any expression of protest about the treatment of women with a knee-jerk reaction, expecting raging man-hating feminists to scream at them rather than you, trying to be fair and reasonable. It’s what happens when one group is increasingly abused for a very long time while the other side is increasingly privileged, protected, and oblivious to the suffering of the other. This can only be stopped by truly fighting BOTH forms of sexism, misogyny AND misandry. And that is simply not what feminism is about. Fight both, or you become part of the problem.
I don’t support any kind of ad that depicts violence against anyone. D & G is guilty of doing the same thing to men, but usually the aggressor in those ads is also a man, not a woman. I think that the ad industry has seen opposition about many things. Think about the cigarette ads that were protested years back.
I think that people often read a post having to do with one thing and assume incorrectly that the person writing it, in this case me, doesn’t give a crap about the other side of things. That’s simply not true. However, the truth is that it’s impossible to address every issue when you’re writing a single post, trying to start a focused movement against ads depicting violence towards women. If something would happen, then hopefully it will have a trickle down effect on all of their advertisements. Violent advertising is wrong, in any way shape or form.
You must admit though, that over the years, the gross majority of violent ads have been depicting women as the victim, although there certainly seems to be more ads depicting violence against men with men as the attacker as well. Google D & G ads and you’ll see what I’m talking about.
I think too that “feminism” has gotten a dirty name and reputation. As a mother of two daughters, I am most concerned about images where women are put in these ads in violent ways. I make no apologies for having that be my focus. There is no reason why people protesting violence towards men and people protesting violence towards women can’t work together. It seems to me the goal is one and the same.
BBM
Several years ago, I read a book called, “Deadly Persuasion” that was all about the effects of advertising on women and girls – pretty interesting stuff. Very much in line with the information you’re presenting here.
The scary part is when you add up how many of these ads we are exposed to on a daily basis – it’s kind of overwhelming. Really interesting post!