February 11, 2008

Breakfast Breaks

For kids, anything new is exciting.  Anything that comes in its own carrying case is especially enthralling, especially when that box contains food.  My girls. . . they can eat.

Breakfast Breaks are these handy packages, complete with carrying handle, that contain most of what your child needs to have a nutritious breakfast.  Each package contains a sealed cereal bowl, a juice box, an additional item like a breakfast bar or package of raisins, plastic utensils, a napkin and a moistened wipe. Breakfast Breaks come in four varieties: Cheerios, Honey-nut Cheerios, Lucky Charms and Cinnamon Toast Crunch.  Each package has varying items that accompany the cereal. 

My girls tried the Honey-Nut Cheerios and the Cinnamon Toast Crunch boxes.  They both thought it was really cool that their breakfast came in a handy box. 

Breakfast Breaks are being marketed as an on-the-go nutritious breakfast.  One does have to make some compromises in using them though.  First, since refrigerated breakfast bars and cereal aren’t really standard, one must accept the fact that the juice will be lukewarm.  My kids didn’t really seem to mind this, and I doubt most would.  I just thought that might be a slight thumbs down for the Breakfast Breaks.

The other issue is that each box comes with dry cereal.  One has to provide milk in order to make the whole thing work.  Granted, many kids will gladly eat dry cereal, but milk isn’t really an on-the-go drink and combined with cereal?  The only place I want a bowl of cereal going for my kids is on the table with a sink and paper towels nearby.

I’m guessing that those marketing Breakfast Breaks are planning on kids taking them to school in the morning and purchasing a milk to use with their Breakfast Breaks.  They would also be handy to take along in the car when you have to get moving in the morning, without the milk of course. 

Although my kids found them to be wildly exciting, I’m not sure that I really do.  I think it would probably be just as easy to throw a juice box, a baggy of dry cereal and a breakfast bar or raisins in a paper back or lunch box.  I’m not sure what the cost breakdown would be to put one together yourself versus buying a Breakfast Break, because I’m not all that into math, but I’ll bet you I could put my own together for less money.  Breakfast Breaks sell for $2.49/package for 2 for $4.  Of course, one has to remember that you’re paying for the convenience of not having to put something together. If you’d like more information or to find out where you can purchase them, you can do so here.

Although my kids were overjoyed, I’d have to say that I’m sort of lukewarm on the whole Breakfast Breaks thing.  I can see using them time to time, but I don’t really see the necessity to use them on a daily basis.  For these reasons, BBM gives Breakfast Breaks. . .

BBMReview Yellow Belt Award

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